JPL's mission

The startup from Barcelona and San Francisco has declared their mission "to empower local communities to be active participants in creating lasting just peace through the use of technology". I created a logo and housestyle for them that conveyed their goals and products.

justpeacelabs logo

Symbolism

Since 1958, the Symbol for the British nuclear disarmament movement by Gerald Holtom is used as an international symbol for peace.

Clients of JustPeace Labs will be in situations where peace is broken. They are offered a framework of technology for rebuilding it. This is illustrated by the symbol in the logo, which is a 'broken' peace sign with only the frame intact.

JustPeace Labs like the symbolism and feel the visual in itself conveyes modern technology and use of big data.

Website

A simple jekyll powered static site and blog is all Just Peace Labs needed to get their information and mission out and to interact with peers and sponsors.

You can check it out on justpeacelabs.org