What I did:
- Website Design
This food and health-focused website is the outlet of Tracey Ingram, a gifted writer and editor-at-large of Frame Magazine. She "grew up with a tonne of tummy problems" and has ever since been writing about her experiences, treatments and recipes to help others with similar problems.
The logo is a visual representation of the idea that there is value in the absence of things. The negative space 'no' is still perfectly legible.
Custom WordPress website
Tracey herself beautifully photopgraphs her delicious dishes, which makes up a big part of the site's aesthetic identity. So the design of typography and other elements is deliberately simple and lightweight.
The site allows for specific recipe content types and has a well planned taxonomy so finding the right content is a breeze for users, whether through search or by browsing.
We share a hatred for the way recipe sites often hide the important info under a myriad of bla. So we invented 'Cookmode', a button at the top of every recipe page that hides everything but the ingredients and the process.