Food & Health Website and Logo
Cooking with Nothing
Full disclosure: cookingwithnothing.com is the outlet of my girlfriend Tracey Ingram, who is a gifted writer and editor. She "grew up with a tonne of tummy problems" and has ever since been writing about her experiences, treatments and recipes to help others with similar problems.
I developed a custom WordPress site that is built around her unique content. We share a hatred for the way recipe sites often hide the important info under a myriad of bla. So we invented 'Cookmode', a button at the top of every recipe page that hides everything but the ingredients and the process.
Cooking with nothing, looking like something
Since this site is so unique and specific, it needed a distinct identity. Together we agreed on a color palette and logo concept. The wordmark conveys the idea of dietary restrictions with negative space in the word 'no'.
Tracey herself beautifully photopgraphs her delicious dishes, which makes up a big part of the site's aesthetic identity. So the design of typography and other elements is deliberately simple and lightweight.