About me
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I am Simon, a creative freelancer living in Amsterdam.
You can hire me for creative endeavors such as branding, communication design, illustration and visual storytelling, or creating delightful web experiences such as this one we are looking at right now.
I'm trying to be a voice for responsible use of technology, advocating for and biased towards Open Source, EU legislation and jurisdiction, and ethical business conduct.
Frequently asked:
What are your business details?
floter.design
Jacob van Lennepkade 352-II
1053NK Amsterdam
The Netherlands
KVK (Dutch Chamber of Commerce) Registration:
67233902
Tax ID:
NL002485029B05
How much do you charge? (You won't like this answer)
It depends. (Told you so)
I have a regular dayrate that is due to change with inflation and other factors. It is almost certainly lower than hiring an agency to do the same work, because I don't have the same overhead costs like salaries, office rent or christmas parties.
I have in the past given discounted rates for multiple reasons, such as but not exclusively: NGO work, Super fun projects, Exciting Startups, Potential for long-term engagement.
Let's discuss your specific project and figure out what is possible.
How can I reach you?
For any inquiries, questions, unsolicited advice, threats and/or encouragement, please get in touch and I will write back as soon as it is humanly possible for me.
Services I can supply
Concept & Design
- Research and Discovery
In a collaborative fashion we will learn to understand the possibilities your brief holds. Then we can decide which road to follow down to - Prototyping
For interactive products, to gain understanding of the ideal user experience prior to production - Illustration & animation
To bring your ideas to life - Data visualisation
To aid crucial information cross the seas of abstraction
Frequently asked:
What do you require before you start?
A good brief includes all limitations and aspirations of your project, your businesses proposition, values and intentions as well as any information you have on your target audience. References to competitors and examples of similar products you like are very helpful as well. Generally though, it all starts with a chat between you and yours truly.
Let's chat!Do you use AI for Design work?
In the Design process, I might sometimes use AI (responsibly) for research or for rapid prototyping of ideas, but never for generating a final product.
I simply value the process of creation too much to hand it over to a machine and I am of the opinion that for solid and unique results you simply cannot shortcut through a certain amount of human struggle.
In my humble opinion, if a task can be completed in a satisfactory manner by a machine, then its requirement was likely not design, but rather a recreation of an existing pattern.
Disagree? Disagree!
Do you do illustrations?
Well funny you should ask, I entered the creative world through drawing and painting and am actually still moonlighting as an Illustrator.
While in my capacity as a designer I do create useful illustrations that communicate ideas effectively and fit within style guides, this is a less serious matter though. My personal style is rather bold and at times grotesk (or so I have been told). But you can see for yourself:
instagram floter.inkCreative Web Development
- Consultation on the best technology solutions for your situation (eg CMS, frontend frameworks, etc)
- Advice on how to enhance the user experience through savvy use of technology
- Development in HTML/JS/CSS and/or whichever framework is best suited to your project
Frequently asked:
What kind of websites do you create?
My primary goal is simple: bring your ideas to life. My websites are often fun, bold and full of interesting interaction, but always functional and user-friendly.
Projects I worked on include:
- Marketing websites
- E-commerce websites
- Mobile web apps
- Interactive online comics
- Browser games
What kind of websites do you not create?
As a frontend developer, I'm not your guy for the intricate machinery that powers colossal enterprise web applications. Put simply, I can't whip up an Amazon or a TikTok from the ground up...
Moreover, my moral code is steadfast. Requests involving, but not confined to, promoting weapons manufacturers or propagating conspiracy theories won't find a home with me. I must politely decline such propositions.
Which tech stack do you use/support?
A web browser understands only HTML, CSS, and Javascript. Mastery of these is the bedrock for crafting top-notch web applications.
Among the popular modern frameworks, I have ample experience with React and Svelte. In terms of meta frameworks I have so far used NextJS, SvelteKit, Eleventy, Jekyll and Astro.
On the server-side, I have used languages such as PHP, Perl, and Python.
If you don't know any of the above, I can serve as your counsel, steering you toward the optimal solution for your project's specific goals.
Should you have a standing website, yearning for expansion, toss me the code, and I'll let you know my recommendations.
Sometimes, the most fitting framework is none at all. I crafted some elegant, straightforward websites in the raw embrace of HTML, CSS, and JS.
Any question?
Ask me anythingWhich Content Management System (CMS) do you recommend?
I've worked with various Content Management Systems — WordPress, Storyblok, TinaCMS, Strapi, Builder, Shopify (and potentially others I can't recall). Each one has pros and cons.
Let's talk about/with the folks responsible for constructing and upkeeping your content. Only then can we find the optimal solution.
If a website is updated only sporadically, we could save the cost and labour involved in deploying a CMS and go without.
In this case we could for example agree on on-demand updates done by me, or alternatively define a simpler solution. (Some website content could be updated through Google Sheets for example, or a quick intro to editing content on github could be feasible)
Any question?
Ask me anythingAre your websites SEO-optimised?
Search Engine Optimisation (SEO) is a collaborative effort between the developers of a website and the content creators. I can definitely provide the technical baseline for all content and metadata (eg page descriptions and titles) to be accessible to search engines.
However, the ranking of Search Results depends on many factors, and the biggest one is by far the quality of the content. If your content strategy is sound and attracts many users, resulting in other reputable pages linking to yours, that's when you'll surely climb the ladders on Google & Co's results.
Any question?
Ask me anythingAre your websites compliant with Data Protection & Privacy Laws (a.k.a. 'GDPR' or 'Cookie laws')?
There are loads of Data Protection and Privacy Legislation laws in place today in many different countries.
I can implement the necessary technical steps to become compliant, but I will rely on you to know which law is applicable to you and what that means in terms of requirements.
These will also greatly depend on your own requirements, for example whether you will need to use analytics or other 3rd party software that collects user data.
In many cases, the installation of a commercial software is the easiest way to reach compliance. These can auto-detect cookies and data-collection from 3rd parties, block them and display a consent-banner before reactivating them.
Any question?
Ask me anythingDo you use AI?
In this day and age, it is difficult to stay competitive without at least staying up-to-date with the latest AI developments. AI is in my opinion a great help when it comes to writing code, especially in tedious, repetitive tasks and with planning complex workflows.
I am, however, not a big fan of full-scale vibe-coding (meaning: leaving all crucial technical and infrastructural decisions to the AI and just requesting a finished working product), mainly due to concerns about quality, maintainability and control.
Furthermore, I try to deploy this technology in a responsible manner and not rely on it. Therefore I am constantly assessing different ways to use it that are in line with my ethical and moral values.
If you have any more questions regarding this feel free to reach out!
Contact me