When the prestigious UK Institution introduced their own brand of E-Learning together with their Partner Laureate, I developed a housestyle and website that spoke specifically to an international and mature audience of potential online students.
The visual communications of the online degrees needed to differentiate itself from the physical institution's to adress the specific target audience.
Prestige and maturity were key points, as online students tend to be older and already on a career path they want to advance on by pursuing a degree.
Printed marketing material
For the many infosessions the University of Liverpool organizes all over the world, I designed a line of brochures and promotional material that were using the assets created in the guidelines.
The website of the University Online Degrees is an information portal for students and a lead capture platform for new prospects.
- Prototype development
- Visual Design
- Frontend development